Creative: Critique by Barbara Lippert

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Bowling Viewers
Millions revel, ’50s-style, in a manufactured event
Budweiser Lizards
AGENCY: Goodby, Silverstein & Partners, San Francisco
The Yellow Pages
AGENCY: The Martin Agency, Richmond, Va.
M&M Crispy
AGENCY: BBDO Worldwide, New York
On this big, big day, Super Bowl Sunday, stupider- than-life pet and human tricks seem to go over well.
Will he be able to finish the job or is he going to be fired–terminated in a public forum for his limited impulse control, his pathologically bad private behavior, his repeated, transparent denials?
I refer, of course, to Louie the Lizard, the more tortured of...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in