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Then and NowMr. Bib Gets a New Lease on Life

The 100-plus-year-old Michelin man, officially named Bibendum, evolved from the fanciful imagination of the Michelin brothers to a globally recognized icon, recently resurrected for TV by Campbell-Ewald, Detroit.

It all started when André and Edouard Michelin looked at a stack of tires and saw a portly human figure.

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