Creative Briefs

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Close-up: Effects
Basketball 101

Five TV spots from WongDoody in Seattle place Seattle SuperSonics coaches and players, wearing tight white shorts and knee socks, in 1940s basketball instructional films, complete with grainy black-and-white footage and a formal narration.

To blend old and new, explains creative director Tracy Wong, players were shot in a gym at the same perspective and with similar lighting as the stock foot age used.

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