Creative Briefs

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On the Road Again

Reality intruded on D’Arcy Masius Benton & Bowles’ reality-TV-style shoot for Pontiac.

The Troy, Mich., agency’s concept for the campaign was to film people picked at random and given a week off from work to tool around in a new General Motors Pontiac. An initial batch of spots was shot in New York and Los Angeles by Road Rules director Adam Cohen, with shooting completed on Sept.

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