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Close-up LocationThe Land Down Under

Death Rock may sound like a genre of goth music, but it’s actually a striking section of Streaky Bay in southern Australia that’s popular with surfers. Undaunted by the formidable name, TBWA\Chiat\Day picked the site to film its current Xterra spot.

The ad, which broke last week, shows surfers waking up in an SUV at sunrise, ready to hit the waves.

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