Creative: The Big Picture

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Lee Clow, Jeff Goodby And John Hegarty On The Big Idea, The Dream Client And The Creative Future
On March 4, at the invitation of Universal Studios, three of the industry’s most celebrated creatives met to discuss the state of advertising. The private seminar was co-moderated by Dick Costello, president of new business initiatives at Universal, and Alison Fahey, editor of Adweek.
Costello: How would you define great advertising?
Hegarty: I think advertising, if it is great, inspires other things.

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