Creative: Best Spots - Visitors' View - Gavin Milner and Alec Beckett

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On March 6, 1998, Theodore John Solomon joined the extended Ground Zero family. He was born to copywriter Adam Solomon and his wife, Anne.

What does this have to do with our critique of these 76 commercials?

Theodore John has a quality that makes us desperately jealous. Or more accurately, he has a lack of qualities that makes us desperately jealous. He sees the world as it is. Pure and unpolluted by skepticism, cynicism or any other thousand isms we’ve accumulated.

Because of that, Ted wouldn’t recognize a great ad.






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