Creative 100: Branded Content Innovators You Should Know

The distinctive voices behind brands, these creatives are connecting with audiences uniquely and authentically

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year’s roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a brand identity that is distinctive and wholly their own.

Zaria Parvez

Global social media manager, Duolingo

Her path to Duolingo: “While studying advertising in school, I focused on brand strategy and media planning.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the June 13, 2022, issue of Adweek magazine. Click here to subscribe.