Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year’s roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a brand identity that is distinctive and wholly their own.
Global social media manager, Duolingo
Her path to Duolingo: “While studying advertising in school, I focused on brand strategy and media planning.