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In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year’s roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a brand identity that is distinctive and wholly their own.
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This story first appeared in the June 13, 2022, issue of Adweek magazine. Click here to subscribe.
