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Millions of people enter the metaverse daily for a wide range of reasons, from socializing to learning, shopping, entertainment and even to experience new destinations.
For brands, the metaverse offers a prime opportunity to connect and engage with fans globally, grow their audiences, and test products, campaigns and initiatives, while pushing the boundaries of creativity with ideas that might not be possible in the real world.
Marketing executives from shoe and apparel brand Vans and online game platform Roblox joined Adweek’s Elevate: Mobile Gaming event to discuss creating projects within the metaverse and shared insights into how other brands can hop on board.