Cramer-Krasselt vs. BBDO in LaSalle Showdown

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CHICAGO LaSalle Bank Corp. has asked the agencies that handle its two banks to submit proposals for handling a consolidated $15-20 million account, a client representative said.

LaSalle Bank, headquartered in Chicago, is handled by independent Cramer-Krasselt, Chicago, while Standard Federal Bank in Troy, Mich., is with Omnicom Group’s BBDO, Chicago and Troy.

No other agencies are being invited, according to Shawn Platt, a LaSalle representative. “The bank has decided to link all of its services under one agency,” Platt said.

LaSalle





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