Cramer-Krasselt vs. BBDO in LaSalle Showdown

CHICAGO LaSalle Bank Corp. has asked the agencies that handle its two banks to submit proposals for handling a consolidated $15-20 million account, a client representative said.

LaSalle Bank, headquartered in Chicago, is handled by independent Cramer-Krasselt, Chicago, while Standard Federal Bank in Troy, Mich., is with Omnicom Group’s BBDO, Chicago and Troy.

No other agencies are being invited, according to Shawn Platt, a LaSalle representative. “The bank has decided to link all of its services under one agency,” Platt said.

LaSalle Bank spent $12 million on advertising through October of last year, and Standard Federal spent $5 million during the same period, according to TNS Media Intelligence/CMR.

A decision is expected by early summer.