Cramer-Krasselt Steps Up Interactive Presence

Addition of Cummings From Quantum Leap Boosts Web Potential
CHICAGO–Cramer-Krasselt here is attempting to get “ahead of the curve” among shops its size by expanding its interactive capabilities and hiring a strategist from Internet ad agency Quantum Leap.
Sean Cummings joins C-K as director of digital strategy, a new position. The shop is in the process of hiring four more employees to work under Cummings on interactive advertising strategy, agency president and chief executive officer Peter Krivkovich said.
Cummings’ task is to bring strategic marketing savvy to the agency, which gained the technological capabilities for Internet advertising in December 1997 with the purchase of a minority stake in Level Nine, Montpelier, N.Y. That shop is now called CK Interactive, and is the unit Cummings will be working with.
Cummings said he was lured to C-K by the agency’s “huge potential” in the category. While CK Interactive offered the technical backing, the agency didn’t have the “virtual glue between the technical, engineering side and the art director,” he added.
“I’m a hacker geek with a marketing degree,” he said.
Krivkovich said he wants to put C-K, which reported 1998 billings across its network of $377 million, a step ahead of its competitors in the midsized agency market with the expansion of CK Interactive.
“Other than [large agencies such as Leo] Burnett or purely Internet shops, there aren’t many [players] that have that capability,” Krivkovich said.
Cummings was part of the team that started Quantum Leap, a subsidiary of Leapnet in Chicago, and worked on Web sites for American Airlines and the Chicago Tribune.
–Trevor Jensen