Cramer-Krasselt Plans 2001 Launch For Spiegel Catalog

Cramer-Krasselt is aiming for an early 2001 full campaign launch for its newest client, Spiegel Catalog, a venerable but rebuilding brand.

The Chicago shop was awarded the $8-10 million business following a review against undisclosed competitors. Spiegel, headquartered in Downers Grove, Ill., for the past couple of years was with Partners & Shevack/Wolf in New York and prior to that handled advertising in-house

The catalog company is a subsidiary of Spiegel Inc., which owns retailers including the Eddie Bauer chain. Cramer-Krasselt plans an interim campaign for the holidays before launching a more integrated effort after the first of the year.