Cramer-Krasselt Adds Vodka to Beer Brands

CHICAGO Planet 10 Spirits, a joint venture between Barton Brands and jstar Brands, has awarded its estimated $4 million Effen Vodka advertising account to independent agency Cramer-Krasselt, according to the shop.

The Chicago agency will handle brand planning and research, advertising and media for the company, and its public relations division, CKPR, will provide PR counsel as well.

“Effen Vodka has achieved remarkable success over the past three years without the support of a marketing agency,” said Jon Deitelbaum, president and CEO of Planet 10 Spirits, in a statement. “Our partnership with C-K will allow Planet 10 to take Effen Vodka to the next level, building on the great buzz the brand is already generating.”

It was unknown if there was a review for the account. C-K works with Barton Brands on several of its beers, including Corona Extra, Corona Light, Negra Modelo, 1792 and Caravella. Planet 10 Spirits is based in Chicago.