Cracker Barrel Freshens Old Country Experience

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The idea: The first Cracker Barrel Restaurant and Old Country Store opened in 1969 in Lebanon, Tenn., as a testament to authentic Americana. Nearly 40 years later, the brand has expanded to 580 locations across the country that have become synonymous with meal stops on family road trips. But along with success and the mass-production process came some fear that the brand could lose its stake to authenticity.

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