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David Henry may be the new executive director of business insight for Crispin Porter + Bogusky, but he’s already well acquainted with the agency from his previous role as the head of global business and consumer intelligence at Burger King, a former Crispin client. Henry spoke to Adweek about his shift to the agency side of marketing.
Adweek: So what’s it like to cross over to your first agency gig?
It’s great. We’re fortunate to have multi-year relationships with clients, which aligns our interests with their long-term interests.
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