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NEW YORK A person dressed up in a chicken suit submits to Web surfers commands on a site that is a part a new campaign from Crispin Porter + Bogusky for Burger King’s TenderCrisp chicken sandwich.
On the site (www.subserviantchicken.com), users are invited to type in an action, such as “kick” or “do a split,” which the chicken performs.
Since its launch last Thursday, the site has become somewhat of a phenomenon, garnering about 20 million hits in less than a week, according to Alex Bogusky, executive creative director at the MDC Partners-backed Miami shop.
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