CP+B Puts BK Chicken Through Its Paces

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NEW YORK A person dressed up in a chicken suit submits to Web surfers commands on a site that is a part a new campaign from Crispin Porter + Bogusky for Burger King’s TenderCrisp chicken sandwich.

On the site (www.subserviantchicken.com), users are invited to type in an action, such as “kick” or “do a split,” which the chicken performs.

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