CP+B Plays Techie Head Games for Giro Helmets

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Crispin Porter + Bogusky’s upcoming campaign for Giro’s new skiing and snowboarding helmets leverages technological advances to challenge industry leader Boeri.

The Miami shop’s print campaign for Giro’s Fuse line breaks in the November issues of Freeze, Powder, Skiing, Transworld Snowboarding and Ski magazines.

The helmet incorporates an ad-justable ventilation feature, an advance the Santa Cruz, Calif.-based

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