CP+B, BBDO Earn Most Awards

NEW YORK Crispin Porter + Bogusky was the most-awarded agency and BBDO was the most-awarded ad network in the world in 2003, according to the Gunn Report. Gunn ranks shops, campaigns, production companies and advertisers, among other categories, based on the winners’ lists from industry competitions worldwide.

CP+B of Miami won the lion’s share of its awards for its Ikea TV spots and Mini print work. Twenty-four of BBDO’s offices worldwide received awards this year.

A Peugeot ad showing a man sculpting his car in a variety of ways until it resembles a Peugeot, created by Euro RSCG Mezzano Costantini Mignani in Milan, Italy, was the most-awarded TV commercial of 2003. The print ad that garnered the most kudos was Levi’s “Hugging” by Bartle Bogle Hegarty in Singapore, which showed people embracing in a way that made their jeans seem to meld together.

The production company that won the most awards this year was Morton Jankel Zander in Los Angeles. Two examples of work produced by MJZ include Ikea’s “Lamp” spot and the Fox Sports Net’s National Hockey League campaign.

There was a tie for most-awarded director: Daniel Kleinman, who works out of Spectra in London, and Thanonchai Sornsrivichai of Phenomena in Bangkok, Thailand. Kleinman this year directed spots for John Smith’s Bitter and the Microsoft X-Box; Sornsrivichai directed ads for Chiclets Sticks and Orange Phone Network.

The U.S. was the most-awarded country, with the U.K. and France placing second and third, respectively. Volkswagen was the advertiser honored most, with Nike ranking second.

To see the complete Gunn Report, visit www.gunnreport.com