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NEW YORK Best Buy has awarded MDC Partners’ Crispin Porter + Bogusky branding duties for its “Geek Squad” computer repair team, the electronics retailer said.
Geek Squad advertising efforts had previously been handled in-house.
The Miami-based agency’s first campaign for the squad is expected to launch in March and include TV commercials, print ads and in-store components. The Geek Squad spent nearly $25 million on ads last year and almost $15 million so far in 2006, per Nielsen Monitor-Plus.
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