Cowgirl Museum Chooses Loomis

The Loomis Agency has been tapped to handle advertising for the National Cowgirl Museum and Hall of Fame, which opens its doors next June.

The Dallas shop was invited privately to make a presentation to the museum’s board members, who awarded the account shortly thereafter.

“We are very, very excited about the opportunity,” said agency senior vice president Carl Thompson. “It’s going to be one of the most important new cultural sites in Texas. And the rest of the world is so fascinated with all things of the cowboy era—now they get to find out more about the cowgirl.”

The museum’s advertising budget is undisclosed.

Established in the Texas Panhandle town of Hereford in 1975,the National Cowgirl Museum will be relocated into a planned $21 million facility in Fort Worth.

The account acquisition is the latest in a new business win streak that has netted Loomis more than $25 million in billings since January, lifting its projected annual take to about $45 million.

New wins this year have included Pro Staff, the Coggin Automotive Group, Community Coffee and the central region of Coca-Cola Fountain.