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The Brainyard, an Orange County, Calif., creative boutique, recently completed a new TV campaign for Goldwin Golf.
The estimated $3 million effort highlights the Carlsbad, Calif.-based golf club manufacturer’s patented AVDP system. The company has “reconfigured the weight of the clubs,” explained Scott Poe, chief executive officer and creative director of The Brainyard. “The swing weight is heavier and enables you to hit the ball harder and straighter without swinging the club as hard, giving the player greater control.”
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