Discount coupon company Super Coups in Avon, Mass., has embraced the Web in a big way. No longer content with simply mailing retailers’ coupons to prospective consumers, the firm is now offering its services online.
Through its Web site (, retailers can post information about their products and services, directions to their location and even discount coupons that can be printed out with a single keystroke.
“Our site really gives customers an incentive to visit. It helps them save money,” said Don McKenzie, president of Super Coups.”If they want to go out to lunch while at work, they can print out a coupon right from the city in which they work.”
Super Coups has also incorporated an email service into the site that allows consumers to inform Super Coups about the types of coupons they use and where they like to shop. The company then sends coupons to the consumer’s email address free of charge.
The minimum sign-up fee for retailers is $60 for two months on the site.