Counting Up the Mommy Bloggers

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Motherhood used to isolate women from the wider world. Now, it provides them with a platform from which to address the world in the role of “mommy blogger.” A new report from eMarketer documents the trajectory of this phenomenon.

The report says the number of mommy bloggers is expected to grow from 3.7 million last year to 3.9 million this year. With the growth rate expected to bounce around in the next few years (from a high of 3.6

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