Could Fifty Shades of Grey’s Popularity Put Sex Toys on Mainstream Retailers’ Shelves?

Adult industry says film could be a tipping point

In 2012, E.L. James' Fifty Shades of Grey opened up a whole new market for the sex toy industry. With Universal Pictures' adaptation hitting theaters Valentine's Day weekend, retailers are readying for another rush, with some expecting sales may even double.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.