Could Fifty Shades of Grey's Popularity Put Sex Toys on Mainstream Retailers' Shelves?

Adult industry says film could be a tipping point

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In 2012, E.L. James' Fifty Shades of Grey opened up a whole new market for the sex toy industry. With Universal Pictures' adaptation hitting theaters Valentine's Day weekend, retailers are readying for another rush, with some expecting sales may even double.

But could the marketers of products largely relegated to adult bookstores and sex-oriented websites be expanding to include mainstream retailers? It's not a stretch—after all, even Amazon carries a wide variety of sex gear.

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