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NEW YORK — Cordiant Communications Group has named three regional CEOs to head up Bates Group, an entity recently formed by the combination of four units belonging to the British holding company. Earlier this month, CCG announced its plans to unite advertising unit Bates, marketing-services network 141, branding and design group Fitch and specialist network Healthworld under one profit-and-loss center.
In the Americas, Steve Girgenti, worldwide CEO of Healthworld, adds the additional title of CEO for Bates Group.
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