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Showing its customers how to monitor and control their energy consumption is the key goal of Puget Sound Energy’s new ad campaign, created by Copacino.
Newspaper, radio and direct mail ads from the Seattle shop break this month. They coincide with the introduction of the client’s Personal Energy Management program, which includes services that allow customers to track electrical consumption online and take advantage of cheaper rates for off-peak power usage.
The ads take a lighthearted approach to energy woes.
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