Copacino Takes Public Transport

Regional Transit System Taps Seattle Shop
LOS ANGELES–Copacino, a 1-year-old Seattle shop, prevailed over several Seattle rivals to win the estimated $3-5 million Sound Transit account, after a monthlong review.
The creative shop will work in tandem with public relations company Pacific Rim Resources, also based in Seattle, to develop and implement the regional transportation authority’s first-
ever major branding and marketing campaign.
“We reviewed a number of excellent firms,” said Tim Healy, public communications and marketing specialist at Sound Transit. “The selection committee was most impressed with Copacino and PRR’s energy, creativity and grasp of the issues.”
The transit authority was established in 1996 following a voter referendum to implement a regional transit system. The plan is to develop commuter rail, light rail and express bus services to ease traffic congestion in the greater Seattle area.
Copacino, which has signed on to a two-year public contract, is already working on a redesign of the system’s bus passes.
“We will be doing some branding work for the first or second quarter of ’99,” said agency president Jim Copacino. “We’re looking forward to working on a service that is so much a part of the landscape.”