Copacia Departs C-E for Wunderman

Veteran adman Tim Copacia has left Campbell-Ewald after a little more than two months for the top post at Wunderman, here, which is preparing for additional work from Lincoln Mercury.

Copacia, who led business development for C-E’s below-the-line units, was approached by executives from Wunderman parent Young & Rubicam a few weeks ago about taking the new post of evp, managing director.

“It seemed like a good opportunity for me,” Copacia said. “I felt uncomfortable making a switch after just joining Campbell-Ewald, but, long term, I think [Wunderman] is a better place for me. Career-wise, you have to make hard decisions [sometimes].”

Copacia, 44, will oversee 150-175 staffers at Wunderman’s Dearborn, Mich., and Irvine, Calif., offices. One of his first tasks will be helping the Dearborn office add staff to handle work from Ford Motor Co.’s Lincoln Mercury division, which is moving back to Detroit from Irvine.

Copacia will report to David Murphy, president and CEO of the Y&R Cos., Irvine, on overall business operations in both offices, and to Donald Williams, president of the Y&R Group Detroit, on Lincoln business. Dan Olson, who in June was named managing director of Wunderman in Irvine, will report to Copacia.

Williams had overseen Wunderman’s Detroit operations.

Copacia joined C-E in late April as evp, account director for new-business development, responsible for new-business growth in direct, digital and publishing. Previously, he was evp, director of business intelligence and customer contact management at BBDO Detroit, where he supervised strategic planning and research and customer-relationship marketing for DaimlerChrysler

A C-E representative declined to say whether Copacia will be replaced or how his duties will be reassigned.