Cooper & Hayes Deal A Southern Comfort To DDB

With this month’s acquisition of independent Cooper & Hayes in Miami, DDB has more than doubled its Carnival business, added Florida to its collection of state-lottery accounts and gained a Southeast foothold for the network, the agency said.

“There’s clearly relocation [of business] to the Southeast going on, and we don’t see any indication that it will stop,” said DDB North America president Dick Rogers, who orchestrated the deal.

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