Cooking School Quizzes Prospective Students

NEW YORK The French Culinary Institute here is serving up a guerilla marketing campaign designed to stir interest among high school students in a career in the culinary arts.

A series of posters created by Planet Central, Richmond, Va., shows various animals—some cuddly, some creepy—and asks students if the fauna are friends or food. In one, a giant snail crawls across the poster with the questions, “This makes you want to: grab a barf bag” or “grab some garlic and butter?” Another poster presents a pair of fluffy, white lambs with the line, “When you see this you think of … a nursery rhyme” or “lamp chops with marinara sauce?” A checkoff box appears next to each option.

“This