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Combining the worlds of basketball and music, Converse is breaking a 60-second TV spot promoting its Star Player Evo shoe, featuring Julius “Dr. J” Erving and Doug E. Fresh along with several well-known skateboarders.
The spot, by Anomaly, begins with a pan of some New York neighborhoods (the spot was shot in Brooklyn and Harlem) that are completely devoid of people. It soon emerges that two sides are squaring off for what looks like an epic basketball game.
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