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Modernista! has been selected to relaunch the Converse brand in a nationwide ad campaign scheduled to break early next year.
“We want to help make Converse relevant to a new generation” and heighten brand appeal with consumers 12-22 years old, said Modernista! co-founder Lance Jensen.
“It’s not so much a relaunching of Converse as it is the launch of a new Converse,” said Cheryl McCants, director of marketing and communications for the North Reading, Mass., client, which was purchased during Chapter 11 bankruptcy protection this spring by Footwear Acquisition.
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