The Contenders

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Armed once more with a Honda engine, Wieden + Kennedy in London may again have an awards show favorite on its hands. Last year, “Grrr,” a feel-good spot about hate, won a special place in jurors’ hearts. Now, the two-minute epic “Impossible Dream” is one of the darlings among judges at several of this year’s shows, and has already taken top honors at the British Television Advertising Awards.

Set to the sweeping “Don Quixote” ballad of the same name, the ad tackles both the spirit of the company’s tagline, “The Power of Dreams,” and the breadth of its yield.

AW+

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