Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Despite all the complaints one hears about e-mail spam, a survey in the U.S. and 12 countries in Europe and Asia/Pacific finds plenty of consumers willing to act on marketing e-mails that catch their fancy. Released this week, the study shows 58 percent of respondents saying an e-mail marketing message has prompted them to make a purchase at an offline store or via a call-center order desk.
The survey was commissioned by e-Dialog, a company that provides services to e-mail marketers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in