Brand Marketing

Consumers Give New Voice to Tide to Go’s ‘Talking Stain’

By Elaine Wong

September 4, 2008

Procter & Gamble is promoting the launch of its new Tide to Go Mini stain remover pen with a series of consumer-generated spoofs airing on prime time TV this month.

Elaine Wong
Recommended articles
You Might Like

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}