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Perhaps you’re thinking, “So what if the economy is tanking? At least we’ve got love!” Alas, the former may be impinging on the latter, if a pre-Valentine’s Day Brand Keys survey is any indication.
The average respondent to the poll plans to spend $108 for the occasion, down 15 percent from last year. Men expect to lay out an average of $140 (vs. $166 last year); women expect to spend an average of $75 (down from $90).
Anticipated
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