How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
I came of age in the late 90s, when bras were padded beyond recognition and Abercrombie faced a mild backlash over child-sized thongs. Then brands got “real.” They went lighter on Photoshop. Dove said you were allowed to have gray hair. Brands realized they should target women, so men designed campaigns specifically for her.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in