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We no longer need to speculate about the future demise of mass TV advertising.
It is already dead.
I never see TV commercials anymore.
Well, perhaps I exaggerate. I put in my hours in front of the tube just like every other red-blooded American–nothing like the couch-potato standard of mega-hours a week, but more than enough time to be exposed to hundreds of commercial messages. It is more accurate to say that in the regular course of my personal tube time, I never see the ads that the ad business talks about.
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