Connelly Unveils Site for NitroMed

BOSTON Connelly Partners has launched a Web site touting BiDiL, a drug used to treat heart failure in African Americans.

BiDil.com gives doctors and patients access to insurance information on a state-by-state, plan-by-plan basis, along with general guidance and resources.

Connelly designed the site to act as a “virtual sales force” for the drug, said Robert Guay, the shop’s interactive director.

“There

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in