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BOSTON Connelly Partners has launched a Web site touting BiDiL, a drug used to treat heart failure in African Americans.
BiDil.com gives doctors and patients access to insurance information on a state-by-state, plan-by-plan basis, along with general guidance and resources.
Connelly designed the site to act as a “virtual sales force” for the drug, said Robert Guay, the shop’s interactive director.
“There is a tremendous utility in our Web site to help doctors and patients
gain access to this important treatment for African Americans,” said B.J.
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