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Yankelovich’s Monitor Minute newsletter took a look this week at “highly anxious consumers” — a growth market if ever there was one as major financial institutions collapse. It finds such consumers especially wary of marketing.
One example: 72 percent of the survey’s high-anxiety/severe-anxiety respondents endorsed the statement, “If the opportunity arises, most businesses will take advantage of the public if they feel they are not likely to be found out.” By comparison, 57 percent of no-anxiety/low-anxiety respondents said they think this is the case.
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