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A half-dozen agencies will try their luck in the $5.6 million Connecticut Lottery review.
The contenders include four in-state shops–eight-year incumbent Cronin & Co., Glastonbury; O’Neal & Prelle, Hartford; and Mascola Advertising and Mason & Madison, both New Haven–and a pair of out-of-state agencies.
Advanced Results Marketing in Boston and The Star Group in Cherry Hill, N.J., must open a full-time Connecticut office or partner with an in-state shop to earn the assignment.
Advanced Results Marketing offers Internet-based market research to clients including the Maine Lottery.
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