Cone Godley Extends Hot Streak, Wins Security Capital Assignment

Continuing a year-long growth spurt that has yielded nearly 60 percent increases in revenues and billings, Cohn Godley Norwood last week was awarded an advertising assignment from Security Capital Group.
The Boston agency was tapped to promote the client’s mutual fund offerings following a review. Billings are $3-5 million and likely to increase, according to Skip Pile, president of Pile and Co., the Boston-based management consulting firm that oversaw the competition.
Cohn Godley beat out Allen & Gerritsen in Watertown, Mass., and Doremus in New York in the final round. There was no incumbent.
Officials at Security Capital’s Chicago office have not returned phone calls seeking comment since the review began last month.
Cohn Godley’s work for San Francisco-based discount brokerage Charles Schwab, which may offer Security Capital’s funds, put Cohn Godley over the top, according to sources close to the review.
“What’s really exciting about this is that they’re looking for a real partnership,” said Ben Godley, president of Cohn Godley. “We’re going to help them create a category.”
Advertising is expected to be print-based and national in scope. Campaigns will seek to establish a brand identity for Security Capital’s mutual funds, a new business for the publicly traded company that last year claimed $106 million in net income on sales of $368 million, primarily from real estate investments.
Godley said account staffing and creative direction were in the early planning stages. Client representatives will fly to Boston this week to begin plotting the next step, according to Godley.
One of the region’s hottest small shops in recent years, Cohn Godley’s revenues rose 57 percent to $4.8 million and its billings climbed 59 percent to $32 million last year.
Cohn Godley has been especially active on the new business front of late. The agency is currently in the running for the $3-5 million account of Goleta, Calif.-based Deckers Outdoor Corp.
Cohn Godley already handles advertising for Deckers’ Simple and Ugg shoes. The client also makes Teva sports sandals.
BBDO West in Los Angeles and Black Rocket and Odiorne Wilde Narraway & Partners, both in San Francisco, also reached the final round in the Deckers’ competition.
–with Sarah Jones