Concept Farm Targets Casual Bowlers

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NEW YORK The Concept Farm aims to lend kegling some of the retro-allure that resurrected disco and the lava lamp in a campaign for the Bowling Proprietors Association of America that declares, “Bowling is back.”

Three television spots by the New York shop, which also created a campaign for ESPN’s coverage of the Professional Bowlers Tour, feature retro objects in a bowling alley environment. In one spot, a pinsetter sets row after row of familiar white pins until the final row, when it forms a row with glowing orange lava lamps.

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