Concept Farm Targets Casual Bowlers

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

NEW YORK The Concept Farm aims to lend kegling some of the retro-allure that resurrected disco and the lava lamp in a campaign for the Bowling Proprietors Association of America that declares, “Bowling is back.”

Three television spots by the New York shop, which also created a campaign for ESPN’s coverage of the Professional Bowlers Tour, feature retro objects in a bowling alley environment. In one spot, a pinsetter sets row after row of familiar white pins until the final row, when it forms a row with glowing orange lava lamps.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in