Concentric Network Looks For an Agency

Internet service provider Concentric Network is conducting a review for its estimated $50 million ad account, and is talking with agencies nationwide–especially those with a West Coast presence, according to sources.
Concentric Network, San Jose, Calif., began asking for credentials last month. It has now entered the next stage of the review, working with a select list of agencies that will be narrowed down this month to a group of finalists, said sources.
Executives with the client did not return phone calls at press time.
In this round, agencies are being asked to demonstrate their understanding of Concentric Network’s business and its competitors.