Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Publicis here is releasing new advertising for Computer City despite the client’s pending sale to rival CompUSA.
Publicis will debut a 30-second spot this week in Phoenix to coincide with a store opening and continue radio work that has aired for two months. “It’s business as usual,” said agency co-chairman Steve Price last week, after the deal was unveiled. “Computer City is still a client and we’re moving forward.”
Price admits CompUSA is likely to close or convert Computer City’s 96 stores in the future.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in