Complaints Prompt GM to Pull Corvette Spot

NEW YORK Following a barrage of complaints from safety groups, General Motors said it is pulling a Corvette TV spot showing a child driving the car at high speeds through New York City.

Seven safety advocacy groups, including Consumers Union and the Center for Auto Safety, have contacted GM to express their displeasure with the spot, the automaker said.

The commercial, which launched during NBC’s coverage of the Summer Olympics, actually depicts a schoolyard daydream, a fact revealed at the spot’s conclusion when the boy is seen holding a skateboard, ogling a parked Corvette.

Director Guy Ritchie, husband of pop superstar Madonna, shot the ad. Interpublic Group’s Campbell-Ewald in Warren, Mich., handles the account.

GM spent about $10 million on Corvette ads last year, per Nielsen Monitor-Plus.