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boston—For the first time in more than a decade, Compass Bank has launched a review of its advertising account and is considering several area shops in addition to its longtime incumbent, Hurley Chandler & Chaffer, Providence, R.I.
Susan Nelson, assistant vp, advertising and communications manager for Compass Bank in New Bedford, Mass., confirmed that the company has narrowed its list of contenders to five, after speaking with about a dozen agencies.
Pitching are Gearon Hoffman, Clarke Goward, Partners & Si mons and Kelley Habib John Integrated Marketing, all of Bos ton, as well as the incumbent.
The agencies are scheduled to make presentations in mid-April; a decision is expected by the middle of May.
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