"As commercials whiz by at 60 times regular

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

“As commercials whiz by at 60 times regular speed, I’ll often see something or someone that catches my attention,” a TiVo enthusiast confesses in an 11:56 p.m. Web posting in late August.

The Santa Rosa, Calif., resident—who goes by the screen name “heyitscory”—then asks the TiVo online community forum, What was the last commercial that made you go back and watch it?”

“The Starbucks ad with Survivor singing a new version of ‘Eye of the Tiger.'”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in