Ed Whitacre, the chairman of General Motors who also became CEO in December, made his second appearance in a GM spot last month. Though he had seemingly good news — announcing that the company had paid back its government loans “in full, with interest, five years ahead of the original schedule” — he hardly seemed jubilant.
In fact, he showed pretty much the same undertaker mien as he did in his first commercial, postbankruptcy, when he was baleful about the bailout and begged viewers to take a look at GM’s cars.
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