During a five-hour video-conference call last Wednesday to brief their five agency contenders, Comcast executives expressed a desire to strike an emotional connection with consumers and be seen as an entertainment company, not merely a cable firm, sources said.
The marathon call will be followed this week by work sessions with Omnicom Group’s DDB, based in New York, and Goodby Silverstein & Partners in San Francisco; Interpublic Group’s Deutsch/LA in Marina del Rey, Calif.; and independent shop The Richards Group in Dallas.
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